It’s possible that wires got crossed, because Josh and Megan have opposing headlines this time! Apparently, innovation is both by the numbers, and not not a numbers game according to this week’s episode. Don’t worry, we clear it all up. Josh has an academic article that demonstrates why we need to use sociology in product development.

Additional Information:
Innovation by the numbers
https://sloanreview.mit.edu/article/the-different-ways-for-companies-to-innovate/

Innovation is NOT a numbers game
https://www.fastcompany.com/40584371/how-can-we-unlock-the-power-of-the-innovation-system-for-good

Academic article- Using Sociology in product development
http://www.socresonline.org.uk/9/4/jacobs.html

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