Thinking about Millennials is bad for your organization. I mean, really bad. Here’s why.
At an event last week designed to help create engaging brand strategies for millennials I listened as one of the audience members went on and on about how difficult it was to deal with millennials because they are so entitled. These comments were met with much head nodding and agreement.
I got thoroughly excited by these comments because not only are they grossly inaccurate, but the audience agreement indicated a widespread bias. This combination of things meant that there was a precise need for what I do, and an opportunity to dramatically impact strategic development by shifting how we think about groups of people.
I recently had the opportunity to lead a company retreat focused on big picture, strategic thinking. The client needed something that would help the team to move their own thinking (and their customer’s thinking) away from simple tips and tricks, checkboxes and other, short term, tactical approaches. Instead, they wanted to focus on delivering real value through the implementation of solid strategic thinking.
The conventional wisdom posits strategic thinkers as possessing some kind of ineffable quality. Maybe they were born with the talent for it, or maybe they developed it along the way somehow, but it is often considered to be unexplainable. Some people just are big picture thinkers while others might be better at the day to day tactics.
I don’t believe this conventional wisdom.