The Hero Myth

The Hero Myth

Our culture celebrates business heroes, but it’s a remarkably inefficient pathway to success. Everyone in your industry is right now reading books, attending workshops and taking courses that are teaching them to be more innovative, more entrepreneurial, more visionary. In fact, there has been an explosion in this market in recent years.

Maybe you’re even reading one of those books. Maybe you’ve got some on your shelf right now that promise to teach you to be a better leader, inspire more commitment, imbue you with the tools to command more influence among your peers and employees.